Nasdaq is to launch a UK Web site to encourage UK investors to invest more in US stock markets and to consider online trading.
As part of this plan the market, the second biggest in the US, is spending more than #10 million on a second advertising campaign in October following its first earlier this year to raise awareness in the UK about trading on Nasdaq.
By using its UK Web site, a spokesperson said, investors could get detailed information on over 3,000 companies and explanations of how Nasdaq worked and the differences between trading stocks in the US and the UK.
A Nasdaq spokesperson said the market was talking to brokers about how the dealing process could be simplified and how the use of online share trading could be expanded.
A number of US brokers are trading over the Internet, including Charles Schwab and E*trade, but so far these services are relatively limited in the UK and not available across national borders.
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