Almost a third of US SAP users are unaware of mySAP.com, the company's business-to-business portal strategy, and fewer than two per cent have deployed the offering.
According to a poll by researcher Survey.com of 500 US companies using or intending to use SAP's enterprise resource planning (ERP) applications, 31.5 per cent of respondents said they had "no knowledge" of mySAP.com, and fewer than 14 per cent said they are evaluating the product.
The results follow a recent report by AMR Research which claimed that SAP's portal strategy is late, and that the company is likely to face a backlash from customers over its pricing policy.
Although SAP officials declined to comment on the Survey.com poll, a source close to the company said the survey "flies in the face of recent evidence" of mySAP.com's popularity.
The source said the offering attributed 16 per cent of SAP's licence sales in its 1999 fourth fiscal quarter.
But Peter Auditore, Survey.com's president of syndicated services, said: "These results clearly show the damage done to SAP's market position by its reluctance to recognise the internet as an inflection point in the ERP market."
SAP needs to adopt an aggressive marketing stance in the US and embrace the business culture, he said. "Its European culture is lagging in all aspects of the internet economy. SAP has good products, but its installed base is being feasted on by IBM and others."
However, Auditore said SAP's recent agreement to issue stock options to its top employees following an exodus of more than 200 staff over the past two years is a step in the right direction.
The German software giant recently consolidated all of its mySAP.com portal and business-to-business ecommerce initiatives into a new subsidiary and is considering floating the unit in the US.
Separately, SAP announced plans this week to create a global electronic market for the chemical and pharmaceutical industries based on mySAP.com with a group of chemical companies. The companies include BASF, Degussa-Huls, Henkel and Metallgesellschaft.
The alliance will take over the online chemical and pharmaceutical trading site that SAP announced last December. The site was scheduled to go live in the second quarter of this year.
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