The digital media industry could create up to 80,000 new jobs in the UK by 2007, according to a study commissioned by the industry itself.
The Digital Media Alliance consortium of suppliers said there are 2,750 companies in the UK creating content for the Internet, CD-Rom and other digital formats. Between them, they employ 20,750 people and make revenues of #687.5 million, about one-third of this coming from digital subsidiaries of traditional media groups.
The Labour government has identified this sector as one focus of its bid to boost jobs and output in the creative industries. However, new media operations suffer from a hard battle for venture capital, compared to their US counterparts.
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