Cisco president and chief executive, John Chambers reinforced the industry?s move to IP based converged voice, video and data networks by demonstrating a Cisco built Internet phone plugged into an Ethernet socket.
During his Thursday keynote at Internet World in Los Angeles he said voice carriers are already making the transition to the converged world and the same will happen to corporate networks. "You will see every business, large or small, move to this infrastructure," Chambers predicted.
He showed how the Cisco telephone could share an Ethernet socket with a PC before moving the phone to another socket and demonstrating how it could still be reached at the same extension number.
The Cisco leader also warned organisations that they should keep their finger on the pulse of their customers. He described how financial services are becoming commoditised, with detailed stock information that was at a high premium a few years ago now available free on the Web. "This can happen in every industry," said Chambers.
Chambers went on to discuss the political implications of the Internet revolution. He said that if education systems did not keep up with the technology evolution, this would create a widening gap between technology "haves" and "have-nots".
He added that jobs would start to move to those areas with the best education systems. "We have to change the way we do education," said Chambers.
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