Italy?s national airline Alitalia has linked up with Holland?s KLM (Royal Dutch Airline) to create an cooperative website which they claim will be a unique marketing tool in the air travel business.
The site, dubbed oneticket.com, will form the backbone for the airlines? joint sales and marketing operations will offer unique and interesting information for travellers as well as joint flight and promotions for both Alitalia and KLM.
A space on the site called ?Flight City? will give you a virtual tour of maintenance activities and training - guaranteed to calm the nerves of anyone who panics before a flight! There will also be up to date weather reports, events listing and tourist information for all the destinations to which Alitalia and KLM fly.
Both airlines will continue to maintain their own sites, with links being established from these to oneticket.com. Banners are being created for the main European search engines to drive Web surfers to the site. A large print and television media campaign is also being put together for the site, a spokesperson confirmed.
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