A new online and offline information service backed by BT is promising to offer companies low-cost advice about customer relationship management (CRM) from some of the biggest names in CRM consulting.
InsightExec is a portal offering free information, paid-for publications and access to a wide network of consultants and specialists.
Tailored advice about CRM strategy costs from £75 for an email response to £150 for an in-depth discussion with an InsightExec-accredited expert.
The service also offers networking opportunities and events with other users, the first of which is being held on 4 June.
So far, 60 specialists, including management consultancies, research companies and technology companies, have signed up to offer expertise.
By the end of the year the service aims to sign up 250 partners, with each earning a proportion of the fee users pay for advice.
The service is aimed at all businesses from SMEs through to global blue chips. A subscription-based service for large companies is in the pipeline, the cost of which is expected to be around the £20,000-a-year mark.
Speaking at the launch, chief executive of BT Retail Pierre Danon admitted there was no strategy in place to moderate the portal and keep it as impartial as possible.
"It needs to be user centric - that will guide any decision we have to make," he said.
Jeremy Andersen, UK chief executive of consulting firm Atos KPMG, said he expected the service to drive CRM consulting revenues for the firm, as well as bringing opportunities in new markets.
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