Oracle has cocked a snook at Microsoft by painting London cabs with a fresh logo. The latest element in the branding war between the two software giants is a play on words. Microsoft uses a trademark logo after its phrase, ?Where do you want to go today??
But now Oracle has painted a host of London cabs with the phrase, ?Oracle is wherever you?re going.?
Explained a spokesperson for Oracle: ?This is just a slogan. A taxi cab asks where you?re going, and doesn?t demand to know where you want to go.? The spraying of cabs was the latest in a new advertising campaign, it emerged.
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