Burnley Football Club has set up as an Internet service provider to encourage fans to get online and create an additional revenue stream - other clubs are expected to follow soon.
Called Clarets Online, after the club's nickname, the service costs #120. For this fans get full Internet access, 10Mbytes of Web space and two email addresses bearing the club's name.
?Instead of going to another service provider, fans have got a Net account that is focused on their club,? explained Bruce Thomas, sales director for Clarets Online. ?It is another revenue stream for the club and it creates a global online community for the club."
Eventually, Clarets Online plans to run Web radio commentaries and video clips on the site.
Burnley FC regularly attracts a gate of around 10,000 people. Thomas is confident that a large proportion of these fans will sign up to Clarets Online. ?There are also lots of fans out of the area who will be keen,? he said.
Thomas believes that a number of football clubs will follow Burnley into the ISP business. Arsenal is currently the only other club that offers its name, as part of an email address sold via a third party.
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