The new cards are the first to bring DirectX 10 support into the mid-range and entry-level markets, the firm claimed.
Both feature a Unified Video Decoder that allows hardware high-definition video processing, along with HDMI and a built-in high-definition audio controller.
The products feature native ATI CrossFire technology designed to enable a wider variety of multi-GPU configurations, for example by allowing consumers to place two cards in a single PC and link them to act in unison.
The 2400 series will retail for between €45 and €75, and the 2600 for between €79 and €89. Both products are expected in early July.
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And becomes the team's executive chairman to boot