Vodafone has revealed a shift in strategy designed to capitalise on increased interest in enterprise smartphones and mobile data.
The announcement coincides with revenue increases of 3.9 per cent to £22.6bn for the first six months of its 2010/11 financial year, and profit growth of 25.9 per cent to £6.1bn.
However, Vodafone chief executive Vittorio Colao explained that there is room for more growth, and that the company will alter its strategy to make the most of what it sees as booming markets.
"I am pleased to report a further improvement in organic service revenue growth, together with upgraded guidance," said Colao.
"We have also today announced an updated strategy which positions Vodafone to realise further value from non-controlled assets, take full advantage of the most valuable telecoms growth opportunities ahead and deliver sustainable revenue growth, stabilising margins and strong free cash flows."
Vodafone has seen a marked increase in the use of mobile data since November 2008 across its consumer and business client bases, claiming that people had woken up to the benefits of "fast, reliable mobile data networks" using smartphones and tablets.
The new strategy is designed to make Vodafone the leading mobile data operator for enterprises of all sizes in Europe, India and Africa, according to Colao.
Vodafone will increase investment in its high-speed networks in Europe, and further develop those in India and Africa.
Pricing plans will also be changed to tiered options, meaning that customers will have more choice and control over their tariffs, the firm said.
Supporting this will be improved customer care, a larger retail presence and better online services and support for enterprises.
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