Datamonitor believes the cost of content in new media markets such as the world wide web, will rise in Europe to approximately $6.2 billion (#3.9 billion) by 2002.
The research also predicts that: the cost of content for online service providers will increase significantly over the next five years. Costs associated with purchase, production and aggregation of content - entertainment, information commerce etc - will rise to a total of $1.9 billion. The cost of content production, purchase and packaging is likely to increase from 20% of an online service provider's costs (1997) to around 35% in 2002.
Digital Television content will cost over $4 billion in 2002.
For a summary of Datamonitor's report Making Money in New Media Markets call 0171 625 8548.
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