BT has refocused its Tallis consultancy arm on the voguish ebusiness area, claiming most companies are seeking technical solutions with no consideration for culture.
The division, part of BT's Syncordia services operation, will be renamed BT Consulting. It will provide business strategy planning and advice rather than technological guidance and BT claims it will be kept "strictly separate" from the products businesses.
Its main concerns will be with the areas that Julian Garrett, head of the unit, believes are generally ignored by companies moving into ebusiness - business processes, emotional and organisational issues, and culture.
"Investing in ebusiness technology without a clear business goal could be one of the surest ways of losing money," he said. "The message is clear yet often ignored - apply the technology to the business logic, not the other way around."
The main areas that BT Consulting will address sound like a rollcall of the current trendy IT terms - ecommerce, knowledge management, Intranets and Extranets, customer relationship management, Year 2000 and security.
Vertical market expertise lies in retail, government, finance, leisure and services, said BT.
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