Ericsson plans to restructure itself along client rather than product lines, chief executive Sven-Christer Nilsson was quoted as saying last week. "Our customers can be divided into three groups: consumers, network operators and normal companies,'' he said. These three client areas will be the framework of Ericsson's new organisation, to be announced in full by mid-October.
At present, fixed and mobile telephony are in different divisions. "We are sticking to Ericsson's strategy of being a supplier of complete telecoms solutions,'' Nilsson said. "However, we plan to knit our fixed and mobile businesses closer together."
Nilsson said the Internet would be the common strand running through all Ericsson's products. "In the new telecoms world there will no longer be divisions between fixed and mobile telephony. Instead we will go directly in the multimedia world of the Internet,'' he said.
Nilsson forecast that wireless communication via satellite would take over from cable as the main form of telecommunications. "Wireless communication will become more important because it is simple and cheap. You don't have to dig cables into the ground,'' he said.
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