The huge onstage screen also showed images during Jobs's speech of the Sergeant Pepper's and Abbey Road album covers.
A source close to both companies has told Reuters that there are ongoing discussions between the firms.
However, Jobs did not make any announcement about a deal with The Beatles that would see the band's music available in the iTunes music store.
But his silence could be because the forthcoming appeal against a recent court ruling in Apple Computer's favour is due to be heard in February.
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