SAP has consolidated all of its mySAP.com portal and business-to-business ecommerce initiatives into a new subsidiary and is considering floating it in the US.
As a result, the enterprise resource planning applications provider has invested up to 500m euros in SAPMarkets, which is being seen as an attempt to catch up in the booming market for internet applications and services.
The aim of the new company is to enable members of different internet related projects to work more efficiently together to ensure cross fertilisation and to bring products to market more quickly. Such projects include mySAP.com Marketplace, Workplace, Business Scenarios and Application Hosting.
Hesso Plattner, SAP's joint chairman and chief executive, said: "SAPMarkets combines all of our internet marketplace activities and resources into a dedicated entity, backed by the SAP Group and its ecosystem of customers and partners."
Plattner will become interim chief executive of the new unit until a full time replacement is found, but some German managers are also expected to be transferred to the operation.
This will be based in Palo Alto, California, rather than at the company's headquarters in Walldorf, Germany or its existing US offices in Philadelphia. It is expected to open for business in May this year.
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