Has IBM come to terms with NT? Well, yes and no. Its Eagle initiative, launched last year, suggested that it had. Given a choice, we know it would prefer not to acknowledge Microsoft?s domination of the desktop, but times change and the new IBM is nothing if not pragmatic. The result is a new marketing campaign, banging the drum for IBM as an NT server supplier of choice.
Unfortunately, IBM?s commitment to NT is still hedged and qualified. Last year saw it commit to more coordination in product releases, promising that NT would not be treated as a poor relation, but the reality is different. NT products still hit the street later than the rest, and an IBM source acknowledged that this probably won?t change much. NT in an IBMer's mind comes way down the list of priorities. It?s last resort country.
Jocelyne Attal, heading the new marketing campaign, personifies IBM?s ambivalence about NT. Quoted by 'PC Week Online', she explains that IBM?s job is not to market NT, but to market IBM?s products to customers who have already chosen NT.
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