In a bid to increase its standing with the Internet community, Microsoft has acquired Californian start-up Interse, which sells software for analysing Web site traffic patterns.
The software giant intends to package version 3.0 of Interse?s Market Force as an additional server module for the NT-based Back Office family, but could provide no shipment dates.
Market Force will initially be targeted at Internet service providers, although Microsoft hopes to sell it into the corporate space over time. It will be positioned within the company's Internet portfolio as a complementary offering to Internet Information Server, the Index Server for indexing Web information, and Frontpage content management software.
David Bridger, Microsoft?s Back Office product manager, said: ?This product fills a valuable gap in being able to provide Web site management and monitor the overall behaviour of users accessing that site. This means companies can better identify user behaviour and so get better results out of their marketing investments.?
He added that Microsoft had not yet decided how it planned to integrate the offering into its product line, but was currently evaluating whether to support it in its SQL Server database and Panorama online analytical processing software.
Market Force enables users to determine what time of the day or week their Web sites are most in use and provides a list of which companies are logging on most, what type of organisations they are, which hot links from other sites they are using and which browser is preferred.
Terry Myerson, Interse?s president and chief executive, and the rest of the firm?s 30 staff will join Microsoft?s Internet server applications division on 17 March to oversee the integration and further development of the product, but no timescales were available for delivery.
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