Google has acquired Omnisio, an online video technology start-up, reportedly for $15m.
The company specialises in video annotations, something that Google's YouTube already offers in a limited capacity. Omnisio also allows video clips to be combined from various sources and to be synchronised with Slideshare presentations.
Omnisio's stance is that, so far, video on the web has merely attempted to recreate a passive TV-like experience, whereas its founders – Ryan Junee, Julian Frumar and Simon Ratner – believe that web video should be a more interactive experience.
Google has said the acquisition will enable it to expand on the functionality of YouTube.
Industry analysts speculate that the acquisition was motivated more by Google's need for fresh web-video talent than for the technology Omnisio has developed to date.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago