Supermarket giant Sainsbury's is using Computer Associates technology to provide a recipe database service to consumers.
Users of the Sainsbury's site are offered a searchable selection of recipes stored in a CA OpenIngres/ICE HTML-enabled database. They can search the 1,000-recipe database against a range of criteria. The CA HTML database interfaces with an Ingres database, which stores recipe data and posts changes automatically onto the HP9000-based Web server.
Although this initiative is currently unnconnected to Sainsbury's Intranet-based home shopping pilot in Bracknell, the store said the long term aim was to link marketing and electronic commerce functions.
"We recognise the potential for links from the customer-facing Web site to any electronic shops in the future - the current developments allow for that," said Sue Jackson, Internet marketing manager.
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