Secure wireless gateway vendor Bluesocket has launched an additional reseller programme as the education sector emerges as its biggest market.
The company's Authorised Education Partner Programme will recognise reseller skills in the education sector and reward them with additional support.
"The education sector is the biggest in the wireless space and we felt we had to offer additional support to resellers that win business in this sector," said Martin Cassidy, general manager EMEA at Bluesocket.
The company has named Cisco education reseller SkyNet Systems as its first Authorised Education Partner, because of its success in this vertical market.
"The company has a strong track record selling to universities and colleges with us on the security and management side of infrastructures," added Cassidy.
Neil Hunt, wireless product manager at SkyNet, said education presented good opportunities for wireless. "It is a growth area for us, and Bluesocket's product offers security and management to wireless, which are priorities to these organisations."
Cisco 's installed base is very attractive to Bluesocket, Hunt said, adding that education is a growing but tough market, with organisations understanding what they want and driving hard bargains.
"There is money in education but like any other organisation they want a good deal," he said.
The programme will remain an exclusive club, said Cassidy. Despite all Bluesocket resellers receiving support, the company only expects to sign two to this top-tier education accreditation.
Channel sources predict that Bedrock Systems, already generically accredited by Bluesocket, is to be the vendor's second partner to qualify for the highest level of lead generation, technical and sales support.
Hunt at SkyNet said Bluesocket had done well to develop a channel. "As the product is new to the market there have been some teething issues, but in general the company is very proactive."
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