The future of the PC industry looks bright, according to a new report from Deloitte Consulting.
The firm?s quarterly PC Critical Industry Trend Evaluator (PC-CITE) shows that short term optimism is at a five year high.
Deloitte partner, Charles Goldenberg, said that the stock market is already beginning to reflect this optimism. ?Stock prices of major PC makers have been outperforming similar businesses such as software and semiconductors, by four per cent over the last three months,? he said.
Goldenberg attributed the optimism to significant changes in the industry, including a shift to new channel strategies, primarily ecommerce, Apple Computer?s rebound and the realisation that the Asian crisis is not going to greatly impact the PC industry.
He said that Apple?s rebound in particular had had a positive affect on the rest of the industry. The introduction of its new Imac machine had impressed Wall Street and moved the proportion of Apple?s value derived from future investment and performance from zero in 1996 to 40 per cent today.
Goldenberg said that changes in PC maker?s inventory management also boosted the industry.
?Despite the complexity of managing and integrating multiple sales channels, PC makers are continuing to prove that they can respond quickly to market demands while managing their inventories across the supply chain,? he commented.
?PC CITE?s combined inventory index for PC manufacturers, distributors/dealers and component suppliers showed substantial inventory decrease of nearly 18 per cent this quarter. This is good news for the PC manufacturers and shows that the supply chain is healthy,? he concluded.
The report also predicted that by the end of the year, Europe would surpass the US as the fastest growing PC market.
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