The UK now boasts over 10 million homes with internet connections, according to the latest survey from Mori.
Since last May, over four million homes have signed up for a net connection, with most favouring the unmetered access model.
According to the Mori study, 24 per cent of UK households have chosen the "fully unmetered" approach, a six per cent rise from the 18 per cent favouring unmetered access in February.
The research, carried out on behalf of Oftel, also found that mobile phone ownership is still on the rise with 70 per cent of adults currently owning a mobile.
Pre-paid packages are still the most popular with 79 per cent of mobile owners opting for this approach.
Around 15 per cent of mobile owners said their mobile was their main method of making and receiving calls. Nine out of ten consumers without a fixed line connection to their home own a mobile instead.
Chris Kenny, Oftel's director of regulatory policy, said the findings revealed that consumers were taking advantage of the choices available to them, supported by the fact that almost a third of mobile consumers have changed either their mobile network or package.
"However, there is evidence that, particularly in the fixed market, there is still a need to increase consumer awareness," Kenny said.
"Satisfaction levels also remain high," Kenny added. "Over 90 per cent of mobile and internet consumers are satisfied with the overall service they receive from their providers."
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