In this issue we look at some companies which have not only established a successful Web presence but which have also used it as a way of winning business. British Midland, Tesco, Fedex and Norwich Union are among the companies profiled.
They, and many others, have realised that the Internet commerce market is one they cannot afford to ignore. Latest research figures show that the online community could reach 66.6 million households in just four years. Financial organisations are taking tentative steps towards making electronic cash common currency.
In our cover feature we ask UK businesses how they are gearing up to increase Internet sales. We offer advice to those who want to establish more than just a presence on the Net. Don?t just sell yourselves, sell your products.
The success of online sales sites will be vital to the future of the Internet. We do not believe that businesses will indulge the use of the Internet indefinitely. All business technologies have to be scrutinised and justified. Why should the Internet be any different?
How can you measure the success of a company?s Internet site? The number of ?hits? is one way of judging this, but who can tell what visitors think of your company?s presence? When the ?user? becomes a potential ?customer?, the Internet will finally have come of age.
This is the fifth issue of Business Computer World. In the next month we will be embarking on an intensive reader research project. A number of focus groups will meet to talk about the issues raised by the magazine.
The research is designed to provide you with an information source that closely suits your needs. We want to find out what you think of the coverage and what you?re hoping to see over the next year.
Readers are currently being recruited for this research and by the time we go to press, the selection will have been completed.
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