The man behind budget airline Easyjet today launched another cut price service - a massive 24-hour Internet cafe in London, initially offering unlimited surfing for a pound.
Easyeverything, based near Victoria station, is primarily targeted at online shoppers, but can also be used for other purposes such as Web based email.
The café has 400 Internet terminals and is open 24 hours a day. For this week only, customers can surf all day for £1, thereafter it will be £1 an hour to use the terminals.
Easyjet owner Stelios Haji-Ioannou said he plans to make money from fees, advertising and by selling coffee. "Don't underestimate the amount of money you can make from coffee," he said.
Stelios said the London Victoria based café, the first of many planned for the UK, will soon offer access to a CD writer enabling visitors to download multimedia onto compact disc.
Hewlett-Packard has won the £5 million contract to supply both hardware and software to the café. 400 Vectra PCs have been installed in the Victoria café and a further 1600 will be installed in other venues across London. HP is also supplying 3 Netservers and an Nclass Unix Server for the store.
Internet access is provided by PSI Net.
Stelios told VNU Newswire he believes that as a newcomer to the ecommerce market, he has an advantage: "Most of the ebusiness pioneers are existing players but the problem is they are slow and sceptical. Most retailers are now offering big enough discounts, Dixons is on the Web, but are not offering goods cheaper, Arcadia have just launched their ebusiness site, but prices are the same as in their stores."
He added: "As more and more retailers come online, prices will have to come down. Many companies are dealing direct with the public and offering around 40 per cent savings. With my cafes, you don't need to spend money on a PC for the home, for a pound you can access retailers and get goods cheaper than in the stores. That's a saving even my grandmother can understand."
Stelios said he believed consumers' worries over online security would be short lived. "The risk is not real, the fear will go away," he said.
He added that he was planning to opening another similar store on London's Oxford Street later this year, followed by others in major UK cities.
To comment on this story, email [email protected]
Dubbed Barnard's star B, newly discovered planet is believed to be rocky
Also, what's a USB stick?
Gravitational waves become extremely weak by the time they reach the Earth and require highly sensitive equipment for detection
The reactor topped out at 100 million° C