Internet services company City2000 has stepped up the PC price cutting battle with a £379 ready-to-go system.
City2000 is offering a Cyrix based PC for £379, including delivery - around £20 less than PC World's current best offer. The PC can be bought through the company's Web site.
The PC includes a Cyrix MII 333MHz processor, 32Mb Ram, a 4Gb hard drive, an 8Mb ATI video card, Platinum speakers, a 14-inch screen, 56K modem and Windows 95 or 98 preloaded. In addition, the offer includes a keyboard, mouse and a 40x CD-Rom drive.
The price also includes a one year "swap it" warranty where the PC will be replaced if it has any problems.
Currently, PC World is offering similar system, but with a 300MHz Cyrix processor and smaller hard drive for £399.
City2000 IT director Jon Ashby said UK consumers are being ripped off and many of the high street retailers are guilty of adding on around £175 for an on-site warranty.
"The lowest priced computers on the high street do not have the high specifications for the cost. Everyone is jumping on the free Internet access bandwagon, yet the computers used to access the Internet are too expensive."
He added: "The most worrying part of the computer rip off in Britain is that our small businesses and schools are short of equipment because of it."
Consumers can purchase the PCs online 24 hours a day at www.city2000.com. A stand alone PC tower is also available from City2000 for £229.
Dylan Ambrust, deputy editor of consumer PC magazine Computeractive said the offer was fair.
"It's fine for someone who wants a cheap basic PC that will handle most multimedia applications and surf the Net. It's an upfront offer with no strings attached. However, it won't be top quality," he said.
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