Reuters is attempting to restore the good name of push technology with a business information feed based on 'pure' push technology.
The company claims its system will generate a fraction of the traffic put out by rival push services.
The news and financial data supplier will launch a version of its Business Briefing service this summer using a publish-and-subscribe architecture created by subsidiary Tibco.
To date, the Tibco mechanism has only been used in financial and manufacturing applications.
Paul Waddington, Reuters communications manager, said: "What we've had so far is pull systems clogging up the networks."
He described existing services as "pseudo-push" since they send periodic data requests to central servers. Under the Tibco architecture, a central information source publishes data to subscribing clients only.
"The cascade of servers knows if there's anybody further down the line who wants something. If there isn't anyone, it doesn't get transmitted. That's good news for IT managers," said Simon Alterman, Reuters' marketing manager for business information products in the Emea region.
Giga Information Group analyst Mike Gilpin said: "Push is no longer hot like it was last year because it was overhyped and it was a technology looking for a problem. The implementations of the concept by Microsoft and Netscape were pretty lame."
Tim Stammers is deputy news editor of Computing.
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