Dutch company Baan has announced that it plans to buy Aurum Software, a California-based organisation that sells sales, marketing and customer service applications, in a deal valued at $250 million.
The move follows the enterprise resource planning vendor?s first move into the 'front office' market last year, when it acquired Antalys, which supplies sales configurator software.
Jan Baan, founder and chief executive of Baan, said: ?Companies today aren?t getting the full benefit from their corporate information because of the difficulties they experience in integrating the multiple applications required to access that information. Baan?s vision is to reduce the complexity of integrating enterprise applications by providing one single base, upon which other applications can be connected. The acquisition of Aurum is a significant step towards realising that goal.?
Under the terms of the agreement, Baan will issue .3359 common shares for each outstanding share of Aurum stock. Aurum will continue to operate independently as a wholly-owned subsidiary of Baan.
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