Arbor Software has reorganised its European operations to try to focus more effectively on local markets as its expands.
While all marketing and channel functions were previously managed centrally from European headquarters, the region has now been split into three, each with its own personnel.
Northern Europe is now run by Peter Philpott, southern Europe by Alain Blanc, and central and eastern Europe by Roland Markowski. All were formerly regional sales managers and were hired under the understanding that this move would take place.
They all report into Richard Shepherd, who remains vice president of Europe.
Philpott said: ?As the company?s got bigger, we need to be more focussed in each of the regions. There?s still an EMEA focus with Richard, but we?ve got to be able to cover all of Europe well, and a move like this makes sense after you?ve reached a certain size.?
He has just hired three new sales staff as a result of the move, bringing the total to 11, and three new marketing personnel bringing the total to seven. Although the other regions are growing too, he said, Northern Europe is the most mature and so has seen the largest input of resources from the US.
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