BT has ditched plans to become a TV broadcaster, ending weeks of speculation over the company's direction.
Chairman Sir Christopher Bland told the House of Commons Media Select Committee that it was highly unlikely BT would ever become involved in making or producing content. "BT just doesn't have the skills, background or desire to enter that very competitive marketplace," he said.
He also stoked rumours over the slashing of BT's ADSL prices. "Within weeks rather than months we will be able to announce new pricing and broadband initiatives," he said.
Reports suggested last month that BT would make a foray into pay-TV over DSL lines, but Bland told the committee that his remarks had been "much misinterpreted". Instead the telco will focus on its long-standing partnerships with Sky and ITV Digital.
BT has harboured ambitions to become a pay-TV provider for years but was stopped by the government of the day which was keen to see the fledgling cable industry get off the ground.
The telco was an early proponent of satellite TV and in the 1990s tested video-on-demand services, the technology to deliver video pictures which metamorphosed into ADSL.
Ben Verwaayen, BT's new chief executive, is expected to provide further details when the company announces its results.
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