Direct Line and Dixon Motors are linking up this summer to sell both new and used cars online.
UK car retailer Dixon Motors will offer a range of vehicles on the site, while Directline.com will provide motor insurance. The site will also offer car auctions, driving accessories and the latest news for motorists.
"By 2005 we anticipate 15 per cent of total cars sales to have come from the internet," said Oliver Prill, ecommerce managing director for Direct Line.
Simon Dixon, managing director of Dixon Motors, believes the days of a hard sell on the forecourt are gone. "This new motoring site will be a refreshing revolution in motor sales," he explained.
The site will make heavy use of the Direct Line brand and will be linked through directline.com.
Cars will be distributed directly from the Dixon Distribution facility to any location in the UK, bypassing the dealership network.
The site is not aiming to be the cheapest, but the most comprehensive. Unlike other UK car sites, the companies have yet to make a decision on whether to import cars from abroad.
Once the site is up and running, the companies plan to offer the service through Wap-enabled phones.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago