DVD Video is taking off slowly in Europe, but DVD Rom is ready to boom, according to market research company Strategy Analytics.
DVD Rom is happening right now in Europe, "because it is better than CD-Rom and has huge video advantages," according to David Mercer, service director for Strategy Analytics, which estimates that by 2003 all new PCs will come with DVD drives.
What the PC industry, however, is crying out for is DVD Rom software, Mercer said in a presentation at the DVD 2 Summit in Dublin today.
"The hardware groups have done their jobs and DVD Rom prices are dropping, but where is the software?" he said.
DVD Rom may be up the up and up in Europe, but it will be five to 10 years before DVD Video takes over from VHS video recorders in Europe, predicts Mercer.
"VCRs are cheap, reliable, easy to use and there is lots of software, so it was always set to be a tough battle for DVD Video," he said.
The race in the UK, however, is already on to put DVD video at the top of consumers wish lists. Samsung has unveiled a #299 DVD video player that is being sold at high street stores, including Comet and Woolworths.
Supermarket chain Asda has already said it will undercut them with a DVD video player priced at #159. Around 40,000 DVD discs are now being sold in the UK each week alone.
Analysts believe that DVD Video is being adopted faster by the 15 to 20 plus age group who are happy to play DVD movies on their PCs in the same way they listen to CDs.
DVD Video sales are also being pushed by the trend to simultaneously VHS rental release movies with DVD Video disks for purchase.
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