Canal Numedia plans to make its online content accessible from every available digital device.
The company is a unit of the Vivendi Net (Vnet) 50/50 internet joint venture that was launched in January by French media giant Canal Plus and Vivendi. Vivendi already had a 49 per cent stake in Canal Plus.
Vnet provides users with sports and film information supplied by Canal Plus, and also offers Hava's multimedia titles, which include games, education, health and trade information.
It also intends to extend existing services by adding more channels and introducing personalised content that can be pushed to customers.
Alex Berger, Canal Numedia France's chairman and chief executive, said: "We will reformat on every device possible, even if it means delivering it on a camel's back wherever you are."
This means that football fans, for example, will be able to watch a live game on TV and interact with the content using a Canal Plus set-top box. They will also be able to use any device to receive online goal-by-goal coverage, access a database of statistics, make ecommerce purchases and even bet on the match.
From next month, mobile phone users will be able to access Vnet through wireless application protocol based devices that use the Vodaphone network, while Canal Plus also plans to roll out set-top boxes that provide internet access from 2001.
Berger said he hoped the firm's customer base would hit 80 million by the middle of this year and 100 million during 2001 when the service is extended to more than 15 countries.
He added that he was confident consumers would be prepared to pay for premium content and claimed that Canal Plus' churn rates currently only stands at eight per cent.
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