Web users say they want their internet service providers (ISPs) to go faster, according to a recent survey by Californian market researcher J.D. Powermore.
The survey found that UK internet users value connection speed more than any other factor as the key to being satisfied with their ISP.
But the price of the best known high-speed internet connection, ADSL, is putting potential customers off upgrading to broadband connections, with less than one in 10 saying they were very likely to use either broadband cable or ADSL to connect to the internet.
The research also found that monthly internet call charges had fallen by over half on average, from £15.95 to £7.60. Moreover, one in five customers are now using fully unmetered packages.
Some 28 per cent more UK households are now online compared with this time last year, and they are also changing service provider less often. While a third switched ISP last year, just 13 per cent said they were thinking of changing in the next 12 months.
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