Ricky Gervais has unveiled plans to charge for podcast versions of seasons two and three of his blockbuster comedy The Ricky Gervais Show.
Audible.com customers will be able to purchase individual episodes of season two at $1.95 each, or the entire season of at least four weekly episodes, plus a free sneak preview, for $6.95.
Fans of Gervais, who devised The Office and Extras, will be able to opt for automatic wireless delivery of episodes to their smart mobile devices, such as a Palm Treo, PocketPC or Symbian Series 60 phone.
The Ricky Gervais Show revolves around the comic dialogue of Gervais, his long-time creative partner Stephen Merchant and "hapless producer" Karl Pilkington.
First launched in December, the podcast has quickly become a global phenomenon. The show averaged more than 260,000 weekly downloads in its first month and was recently awarded the Guinness World Record for the world's most downloaded podcast with 2.9 million cumulative downloads in just over two months.
The downloads represent a fan base that spans the world, from the UK to the US and from Latin America to Asia.
Brian Fielding, executive vice president of content acquisition at Audible.com, said: "Entertainment is clearly reaching beyond the television and movie screens into people's iPods, blogs, PDAs, smartphones and RSS feeds."
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