Object Design has set up a new division to house its eXcelon XML based data server and appointed Daniel O'Connor, former vice president and general manager of intercontinental subsidiaries at Inprise, to head it up.
The unit (see VNU Newswire, 27 May, 1999) will be staffed by about 15 per cent of Object Design's 330 employees and will handle development, marketing and sales. The rest of the company's personnel will look after its flagship Objectstore object database.
O'Connor as senior vice president of worldwide sales will be responsible for implementing an indirect sales channel for the product, which will be sold via systems integrators and resellers to the corporate market place. Object Design has traditionally sold Objectstore directly to developers.
Justin Perreault, Object Design's president and chief executive, said: "We recognise that our new eXcelon product is targeted at different customers and so we're implementing a different strategy to handle it. It's a question of focus so that the staff dealing with it have a clear understanding of what they're working with."
He continued: "Object Store still makes up the bulk of our revenues, but we feel that the XML market for eXcelon will be on the same scale as Objectstore in a few years."
EXcelon started shipping in March this year.
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