Translation services company Uniscape claims its online language translation scheme can slash up to 60 per cent off the cost of traditional methods.
The service, E-Services Translation Portal, was launched at Internet World in Chicago this week.
Howard Schwartz, marketing vice president at Uniscape, said: "Users stay twice as long and are three times as likely to make a purchase from a Web site that has content in their native language. This makes translation mandatory for companies seeking to expand into global markets."
Instead of using machine translation tools, the service enables companies to continue having their Web pages translated by human language translators but the results are stored by Uniscape so they can be reused. If a certain passage needs updating Uniscape can identify where this is instead of the translator having to check manually.
Uniscape also uses a workflow system to manage the relationship between itself, the translator and the customer. Because of this, its team of freelance translators will be provided with Uniscape's XML based Translator Studio free of charge.
The software also gives access to Uniscape's database of translated Web content, reporting and filtering technology. It separates HTML code in the Web text to prevent this from being changed by the translator, explained Howard Schwartz, marketing vice president.
"With previous versions of our system customers had to manage the database themselves. Now the whole process is managed over the Web," he said.
According to Schwartz, a document with one million words would cost $250,000 to translate. But by reusing the translated document when updates are required, companies can save 20 per cent off the cost the first time it is reused, 40 per cent the second time and 60 per cent the third time.
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