Lexmark claims to have doubled its share of the UK small and medium-sized enterprise (SME) printer market through a channel programme it began last September.
Following the success of a European trial the printer firm will now adopt an indirect sales strategy for SMEs globally.
Lexmark's Partner Programme signed 1,300 resellers and increased its UK SME market share from five to 10 per cent, the firm claimed.
"The channel programme we put in place has increased awareness of our offerings and our channel is giving customers peace of mind," said Amanda Bibbey, marketing programmes director at Lexmark.
"People were not aware of the efficiencies to a business that good printing products can provide, but our channel is getting the message across to customers."
Nick Culley, business manager at Lexmark distributor Midwich, said that Lexmark's claims over market share were unsurprising, considering that "the vendor invested heavily in marketing and resources in its programme".
"Lexmark has traditionally been strong in the corporate market and before that it had no SME focus," he added.
Lexmark said its approach to printing enables resellers to build good margins on printing products by selling them as part of a business-critical system.
Culley said it is "still difficult" to make margins from printing, but he added that "Lexmark is helping resellers by building services around the products".
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