MTV Europe used US Web design company House of Blues New Media to create a special site for its Worm (Word of Relevant Mouth) youth marketing conference, held at the end of September. The conference was attended by 300 delegates from the worlds of media, marketing and advertising.
Speakers included Malcolm McLaren and new media expert Graham Brown-Martin. The site contains video and audio clips from Worm 96 and a chat room to encourage debate on the issues raised at the conference. It will remain live until Christmas.
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