Sun Microsystems plans to sell its newly launched Ultra workstations over the Internet for as little as $2,995, as the vendor attacks the market share of its ailing rival, Silicon Graphics.
According to Ed Zander, president of hardware arm Sun Microsystems Computer Company, online sales have begun in the US and he expects them to follow in Europe within six months. "We need the legal procedures and end user processes in place in each country," he said. "But this will not affect our reseller relationships. We want them to concentrate on value sales."
Sun launched the Ultra 5 and Ultra 10 workstations, codenamed Darwin, claiming they offer price and performance to beat any rival in the market. Targeting Compaq, Hewlett-Packard and Silicon Graphics, Zander said the machines combine PC-style pricing and distribution with high-performance graphics capability and Sun's technical nouse.
He claimed that Sun has not compromised its quality but is using cheaper manufacturing facilities in the Far East.
Customers can even trade in their old Apple, Compaq, or Silicon Graphics hardware with Sun for up to $1,000, under deals called Mac Back, Paq Back and Jurassic Back respectively.
The Solaris workstations can run Windows with PC applications, Java, Web browsers and high end technical applications. Analysts said Sun is keen to show its products can work with Microsoft Windows and NT, to fulfil its vow to remain non-proprietary.
Sun announced its workstations will ship with Netscape Communicator and Insignia Soft Windows, so users will not have to give up their desktop PC applications when switching to Darwin. A dedicated PCI card for Windows PC emulation will follow in mid-1998.
Sun also announced it will ship the Ultra 60 high end workstation during Q1 1998, from $20,880 including graphics acceleration. All the Darwin machines include next day, on-site service. Analysts agreed that the new products offer greater performance for lower prices.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago