Yahoo has successfully completed the first stage of shifting its search operation to Microsoft’s Bing engine.
More than a year after a deal was signed to outsource Yahoo’s search engine function to Bing, the companies announced the switch had been made in the US and Canada, and other countries are expected to complete the changeover shortly. Yahoo began shifting backend services to Microsoft earlier this month.
“This is a great milestone for Bing and Yahoo and our customers, and we are happy to report the transition has gone smoothly,” blogged Satya Nadella, senior vice president of Bing’s Online Services Division.
“We continue to work hard on the migration to adCenter, and are optimistic about completing this phase later this fall. As we have said all along, our primary goal is to provide advertisers with a quality transition experience in 2010, while being mindful of the holiday season.”
All web, image and video services in the two countries now come from the Bing engine. Neither company gave a timeline for moving other countries over but said that progress thus far has been faster than expected.
“The speed in which this was completed is a testament to the great work and partnership between a number of Yahoo and Microsoft employees, the ranks of which are numerous,” said Shashi Seth, senior vice president of Yahoo Search Products.
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