Digital Island today said it plans to build an Internet based audio and video transmission network that will enable distributors to target media on a country by country basis.
Digital Island, which provides network management services for Web sites, has agreed deals with Realnetworks for its Realsystem G2 advanced media delivery technology and Inktomi for media caching.
Digital Island claims its “geographically aware” media delivery system will be the first of its kind, enabling music and video distrubutors to control content on a country basis. Traceware, which acts like an Internet atlas, will allow media distributors to comply with commercial and copyright terms of agreements, for example, to control access to users depending on via region.
“Successful eBusiness demands an advanced network solution that distributes content quickly and consistently worldwide,” said Ruann Ernst, president of Digital Island.
Digitial maintains more efficient management of audio and video programming on the Internet will boost cyberspace’s viability as an alternative to radio and TV.
The stock market was obviously convinced. Shares in Digital Island surged 36 per cent today on the back of the announcement.
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