PC vendors hasten to emulate Compaq (150)

IBM and Dell have both addressed the total cost of ownership issue, announcing new PC leasing and purchasing schemes in response to Compaq's moves last week.

Dell has introduced a leasing system, initially in Canada, which is likely to be extended to Europe soon, only a week after Compaq unveiled its Capcom initiative in Houston. For its part, IBM announced System-Care, a one-stop shopping programme for buying, financing, leasing or exchanging PCs. However, its extension to the UK may face opposition from local managers.

Resellers have pushed all three vendors into offering leasing solutions as their customers insist that PC vendors behave more like midrange and mainframe vendors.

The IBM scheme will offer US customers a single point where they can buy kit. That is likely to be opposed by IBM UK, particularly as Mike Lunch, UK managing director of the IBM PC Company,has criticised Compaq for adopting a similar strategy.

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