FrontRange Solutions is a step closer to its goal of being the leading supplier of customer relationship management (CRM) and fulfilment software for SMEs following the acquisition of ebusiness software supplier Maestro Commerce.
The merger of the two product lines will strengthen FrontRange's back-end customer tracking and support offerings by incorporating Maestro's web-based ecommerce ordering and fulfilment modules.
"Maestro is going to offer the 'buy-side' solutions to complete the customer experience," said Justin Vaughan-Brown, FrontRange's marketing director. "This completes the picture to allow us to be customer-focused, customer-committed and customer-responsive."
Maestro president Eric Shisko added: "We can now offer a web-based application model enhanced by strong customer support tools. In turn, FrontRange's reseller partners will be able to bring ebusiness services to their customers, who have evolving internet requirements."
Colorado-based FrontRange changed its name from GoldMine Software earlier this year. The company has a UK office in Reading.
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