Sony is set to release its first seven titles in the high-definition Blu-ray format and has earmarked 20 June for the films to hit the stores.
The move is important for Sony as the company is responsible for the Blu-ray standard that competes with Toshiba's HD-DVD.
Many industry observers have likened the rivalry to the situation in the 1980s when the VHS standard battled with Betamax.
More announcements are expected from Sony over the next few weeks.
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