Apple's iPhone has failed to make it into the top 20 most popular handsets for browsing the web and buying mobile content and services, according to statistics from mobile analytics and billing company Bango released today.
The firm used its Bango Analytics tool, which helps businesses track visitors to mobile sites, and its Bango Payment billing service in order to arrive at the figures.
The resulting Bango Top 20 handset list for February puts the Nokia 3110c first, followed by the Samsung M800 and the Nokia 6300. The iPhone appears in a lowly 24th place.
Companies should see this as a warning not to get caught up in the hype surrounding the iPhone, according to Bango chief executive Ray Anderson, and ensure that they provide a web site experience that is optimised for all devices.
The iPhone may appeal because it requires minimal optimisation work to make a site viewable on the handset, but it is limited in not allowing users to download content such as MP3, videos or applications, Anderson warned.
"Based on the number of handsets projected to be sold by the end of 2009, there are other choices to consider," he said in a blog post. "Whatever you do, don't lose sight of the rewards that the mass market will bring by thinking that the iPhone is the only game in town."
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