Breathe has gasped its last just weeks after the internet service provider denied rumours that it was on the verge of closure.
It turns out that Great Universal Stores, the company that snapped up Breathe for £1.4m three months ago, just wanted to get its hands on the company's mobile and internet access technology, which could be applied to its own internet shopping strategy.
At the time of the purchase, GUS chief executive, John Peace, said the company was interested in Breathe's "substantial expertise and technology in enabling multi-device access to the internet using PCs, Wap phones and other devices".
GUS is reported to have acknowledged that it didn't have the money to back an ISP. David Tyler, finance director of the retail giant, was quoted by The Times as saying: "I suspect we will have to think about what we do with it. It has been a useful learning experience, but running an ISP is expensive."
GUS said that it has already been approached by several companies interested in purchasing Breathe, but selling the company would mean abandoning the back end technology that GUS wanted.
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