Network Associates has announced a deal with online retailer Beyond.com to create a single destination for users wanting to improve the health and fitness of their PCs.
This ?portal?, codenamed Project Apollo, aims to capitalise on Network Associates' brand and the success of similar business sites like Netscape?s Netcenter. It will offer a range of online services including PC utilities, electronic storefronts, comparative shopping and news and information services.
Srivats Sampath, vice president of marketing for Network Associates said, ?Alliances with online merchants are an integral element of the ?Project Apollo? strategy. This agreement single-handedly creates a new prototype for how publishers and resellers can work together on the Internet to anticipate and satisfy customers? needs.?
Project Apollo, to be available next month, will have a Beyond.com software storefront giving users direct access to more than 30,000 software products. The company said although the site will initially focus on providing online services to consumers, it plans to turn it into a reliable and powerful framework for business to business ecommerce.
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