Laptops will replace desktops as the computer of choice for professionals, according to Winfried Hoffman, president of recently merged PC company, Fujitsu Siemens.
In Japan, 54 per cent of professionals already use laptops instead of desktops, he said at the company's Product and Trend show in Paderborn, Germany, on Thursday morning. The figure is only about 37 per cent in the US, however.
"In Europe, it is still below 25 per cent, but over the next year the change will come. TFTs were in short supply last year, but will be available in volume from now on and mobile pricing will drop to that of desktops," he claimed.
Hoffman said Fujitsu Siemens, which was formed in October last year, is aiming to become number one in the European PC market over the next 12 to 15 months.
The company currently holds the number two slot according to figures from market researchers, IDC and Dataquest, for the fourth quarter of 1999. "This will take us to the number three position worldwide in PCs," Hoffman added.
Joseph Reger, Fujitsu Siemens' vice president of strategic marketing, explained that part of the firm's strategy was to divide the market into individual segments: the high end workstation market, the corporate market, the small to medium business market and the consumer market.
He also showed slides of the company's new 'Easy PC' consumer line, and said that the first model, Celvin, which is based on an AMD K6-2 450MHz processor, would ship in March.
"This is a closed box, legacy free PC, which uses normal PC technology and is for people who don't care how they connect to the Internet. Celvin has nothing to do with Calvin Klein, but it does have a design aspect. It is available in bright colours, which will fit into a child's bedroom," he said.
Reger said Celvin was expected to cost about e600 without a monitor, and e800 with a monitor. He added that Fujitsu Siemens would also launch Scaleo, a new high end consumer machine, at the Cebit trade show in Hanover next month.
Although he declined to give any details about Scaleo, he said it was based on an Intel Pentium III processor and would include "all the latest technology."
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