The LG Optimus One smartphone has sold one million units in the 40 days since its release, becoming the fastest selling phone in LG's history and highlighting the continued success of the Android platform.
The Optimus One runs on the latest Android 2.2 software, and has been a big hit with first-time buyers looking for a high-performance smartphone.
LG is very confident in the device, expecting the Optimus One to be its first smartphone to hit sales of 10 million.
"The versatile, powerful LG Optimus One was designed to provide an easy transition into the world of smartphones and, as these numbers demonstrate, there is obviously a strong demand for this type of device," said Jong-seok Park, president and chief executive of LG Electronics Mobile Communications.
"Optimus One seems to be what many customers were waiting for, proving that smartphones aren't just for early adopters anymore."
The handset features a 3.2in HVGA screen with a 320 x 480 resolution, micro-SD card support and a 3-megapixel camera. The 1500mAh battery offers a claimed eight hours of talk time and 700 hours of standby.
The Optimus One is available for just over £200 SIM-free, and from a range of networks for free on a £20 per month two-year contract.
A global rollout of the handset is still under way, and it will soon be available from 120 carriers and partners, the firm said.
LG is not the only handset manufacturer reaping the benefits of the hugely popular Android operating system.
Motorola's fortunes have been reversed owing to the success of its Milestone range, while shipments of HTC handsets rose by 63.1 per cent during the second quarter of 2010.
Samsung, meanwhile, saw a 55.6 per cent rise is sales after adopting Android, according to figures from iSuppli.
Panasonic has become the latest manufacturer to cash in, after announcing that it will release Android devices in Japan in 2011 and worldwide in 2012. However, the Japanese firm may have left it too late to make a substantial impact in the smartphone market.
Symbian is still the leader when it comes to mobile operating system market share at 36.6 per cent, but is being chased by Android which now has 25 per cent. Apple, RIM and Windows Mobile round out the top five.
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