Rob Bamforth, practice lead at Quocirca, said: "This is all about convergence. Skype has had significant growth but it will not account for much until it can broaden the service out.
"EBay gives it the potential to do that. It's a fascinating combination, and I think we will see more of this.
"VoIP is not that interesting as a replacement for 'plain ordinary telephone systems', but combined with something like eBay there is huge potential."
"VoIP is really disruptive because it is fundamentally not a geographically-based service," he said.
"VoIP providers are changing the marketplace, but they cannot sustain the growth on their own because they do not have the customers. Without the customers the model really doesn't work."
Meg Whitman, chief executive at eBay, claimed that integrating Skype's voice calling technology into eBay's markets would make it easier for buyers and sellers to communicate, thus lowering the 'friction' in online transactions and increasing the overall value of services.
She also said that the service would be used to generate sales leads for which eBay would levy a range of charges for allowing sellers to phone potential buyers.
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